Payments · B2C · UX/UI
Journey Success · Benchmark (Target Time)
Voice Interface · AI · Applied Research
Applied research for a conversational interface
E-commerce · Payments · MVP · UX/UI
11% return-to-purchase rate and R$ 1.44 M in 10 days
Payment Retry
Sales Cancellation
AI Voice Assistant
Enterprise UI Kit
Document AI Interface
Wearable Safety Ecosystem
Corporate Travel Management
Travel Services Platform
I clearly define the problem, align business objectives, and translate them into success criteria. I conclude with hypotheses, MVP scope, and a validation plan.
Metrics-driven Discovery
Decisions with clear trade-offs
I work with Product and Engineering to unblock decisions, reduce risks, weigh trade-offs, and prioritize viable solutions while keeping the user experience at the center.
UX for Critical Journeys
Scalability through design systems
I structure complex flows through information architecture and cognitive load reduction. I deliver implementation-ready interactions focused on clarity and accessibility.
I build and evolve design systems to accelerate delivery and maintain consistency. I define components to facilitate team adoption and support continuous product evolution.
How I Work
Open to opportunities as a Senior Product Designer, with a growth path toward Product Design Lead.
